New Jeans Give Your Bottom a Boost
November 21, 2005

It's the latest trend in blue jeans: bras for your bootie! "Extra" hit the On Sunset Boutique in Beverly Hills, where co-owner Shauna Stein showed us Perfection Jeans by FRx.

"They have inserted a piece of stretch fabric within the jeans," Stein explained. "And it acts kind of like a bra for the tush. It lifts you and smoothes you out."

The perfect jeans don't come cheap. Perfection Jeans will run you about $200 a pair.

Another option in sculpting jeans is denim by Notify, and you buy them by the cup size. "Sculpt sizing is basically the A, B and C," Stein told us. "If you have a J Lo, you'll probably be a C."

American Rag in Los Angeles is just one of the stores to carry Notify, and they're seeing plenty of satisfied customers. Happy shoppers are buying these things like mad, despite the $245 price tag. Guess it's a small price to pay for great-fitting jeans!