Friday February 2, 2001

Abercrombie and Fitch

Even Will and Grace have found out the pages are hot. They're racy and occasionally over the top with the "under"-dressed.

It's the brand-new Abercrombie and Fitch catalog and the company's not just pushing clothes. it's pushing the envelope too. At the launch party everybody got a taste of the spicy eye candy wrapped up in protective plastic with a triple-x label. Sam Shayhid, one of the brains behind the catalog, says, "It's really Norman Rockwell to me."

But is he really comparing this controversial campaign to an American icon? He says, "It's what kids do, it's what they like. It's just a modern version of what Norman Rockwell was all about."

Mr. Rockwell never painted this. And it's definitely not the old A&F catalog your grandparents grew up on. But while "cashing in" on more than its $6.00 cover-price, this pictorial potpourri also has critics trying to cover their eyes.

Bob Peters is with the Watchdog Group Morality in Media. He says, "It's like Temptation Island with no clothes."

We guess shoppers will have to decide for themselves if it's fashionable to undress for success.

Abercrombie Story