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Airline Incentives
Thursday
October 11, 2001
Bruce Williams will be spending the next two weeks getting on planes flying to a new city and then re-boarding again. He says, “I am going to do more miles in a couple of weeks than you guys and gals will do in a lifetime."
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No, Bruce Williams is not a masochist. He's a national radio talk show host and he wants to prove to people that despite the terrorist attacks, it is safe to fly. He says, “There's no reason to put a vacation off. It's foolishness to cancel a convention. You play right into the hands of our enemies when you do these things."
So every day Williams heads to the airport, logs as many miles as he can, and only comes home to do his nightly radio show. But it's going to take more than a radio stunt to lure people back onto planes.
The airline industry is trying something else: bribery. Many are offering double frequent flyer miles and all are slashing prices. Bruce Williams says if you don't take advantage of this then “you sentence yourself to never doing anything, and that's a self-imposed sentence. And isn't that kind of a tragedy?"
The airline industry hopes with tighter security and cheaper fares people will follow Williams' lead and revisit the friendly skies.
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