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Thursday, May 23, 2002
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Do-It-Youself Bras
Victoria's Secret built an empire on lingerie.
Now, the store is even letting customers build their own bra.
From swimwear to sleepwear and everything in between, it's no secret that women's wear giant Victoria's Secret has revolutionized the runway. And now, with their latest line of do-it-yourself bras and panties, Victoria's Secret is letting the buyer become the designer.
Supermodel and Victoria's Secret spokeswoman Heidi Klum says the new looks are far too cute to keep to yourself. "People are gonna come up to you and say 'where did you get that?' And you can say, 'I made it myself.' It's really cool. You can have things written underneath that you can show when you take your clothes off for someone. The possibilities are endless!"
And so are the choices. Heidi gave Extra a behind-the-scenes peek as she showed off the new line.
But just how simple are these new bras to make? South American beauty Adriana Lima says it's easy as 1-2-3. "First, chose your own bra. Second, you can choose any straps as you like. And third, the embellishment… Don't forget your cleavage enhancer. It's very important."
That's right: cleavage enhancers! Even the loveliest ladies sometimes need a little lift. And Victoria's Secret is here to help!
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