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Wednesday, January 28, 2004
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Super Bowl Ads
They are the commercials that steal the show on Superbowl Sunday, and this year celebrities from Homer Simpson to Jessica Simpson will lead the pack.
Other big stars are also getting paid big bucks to make a pitch during the greatest show on turf. America’s favorite outlaw, Willie Nelson, will appear onscreen on Sunday.
The ads are certainly not cheap. Richard Linnett of Advertising Age says that a 30-second commercial will cost $2.3 million on Super Bowl Sunday. He says, "This is the highest fee in TV history for any kind of show, let alone the Super Bowl."
It is the one telecast of the year where the commercials are as big as the game. And you can catch it all on Sunday.
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